Task 2 - Secondary audience research and publishing

The XXL media kit provides advertisers with information to see whether or not they should display their product(s) in XXL magazine. To do this, XXL has provided us with intel on the general reader of the magazine (and target audience). It tells us the age, gender and even the estimated income of the reader, their hobbies, interests and the way they lead their lives is explored in XXL's media pack with great detail. There is little information about the magazine itself in the start of the entire pack.However, there is enough provided to give advertisers a quick sense of what they are getting themselves into, the amount of publications per year and the circulation are both shown to the advertiser, the display rate is also given for clients who may be genuinely interested.

Furthermore, the media pack supplies the age, gender and even the estimated income of the typical reader. Their hobbies, interest and the way they lead their lives is explored and elaborated in great detail within the XXL media kit. The audience's involvement in the hip hop/ rap genre is also explained so the advertiser will have a clear understanding of who exactly they will be showing their product to.

Another concept which is briefly touched upon in this section is the attention the magazine receives by the target audience, it is stated that "XXL is the No.1 selling ABC-audited music publication on newsstands worldwide and is the premier hip-hop media brand" this makes the magazine more credible as a medium to 'disperse' any type of product.

Examples of front covers are also displayed in XXL's media kit, it allows the advertiser to have a rough impression of what is appealing to the target audience, who are also potential customers. Would this magazine's distribution of the product be an effective selling technique?

A further look into the demographics of the audience. age, gender, ethnicity and income are all factors which can influence the final decision made by advertiser, would their product sell to such an audience? or would they have to look for a magazine which is better suited to the nature of the product being displayed.

who publishes XXL?

The known publisher of XXL is 'Townsquare Media'. Townsquare Media is a publishing organisation created in 1994 and are the 3rd largest owner of radio stations within the US. Townsquare media are also publishers of 'King' and 'Antenna' magazine, these magazines are not focused on music as much as XXL but are both very successful in their fields. The company is valued at $143.8 million (as of July 24, 2014) showing that they are a huge player in the industry. Townsquare media are also involved in website production (popcrush.com, screencrush.com and tasteofcountry.com + more) live events and 'general marketing solutions' are other interests that the company include themselves in.