Starting task 6 - magazine proposal

My magazine will be called ‘wave’ magazine, I have decided to call it this because of the nature of trends in my genre as well as the fact that the genre is fairly new, ‘a new wave’ of music.

My chosen music genre is UK rap- it is a genre which has not been published to many magazines so it is unique and new to the average magazine reader.The content I will include: 

• Artists- the artists I will be talking about the most are all those who are already dominant and noticed within the genre, but I will include those who the target audience may be unaware of, this will give them something to read about. A regular item I would include in my magazine would be a ‘remember the name’ segment, focusing on talents that are not quite known by the audience, yet.

• My magazine would be different from other magazines in terms of raw content, the people featured in my magazine will be different, language and terminology will also be ‘out of the ordinary’ but kept formal to a certain extent.

• The masthead will be visible with the cover star rather than behind or in the way, this is because my magazine is a new publication and is not recognised by the audience.

• The lettering in my magazine will always have a consistent font be complimentary of the background in terms of colour, so that it is aesthetically appealing and easily visible. 

• the colour scheme will also be darker but balanced through images and font much like the double page spread I had made earlier in the course.

It would be ideal if BBC can publish my magazine, this is because they have no rap style magazines but are still involved in the distribution of its music, BBC are owners of the show “fire in the booth” which is very influential for the exposure of an artist within the genre I am interested in. They own the whole “1 Xtra” channel which adopts the UK rap culture in a unique way. The target audience will be a predominantly male audience between the ages 22-28, I have decided to use such a wide margin in reference to my case study on XXL magazine, they are people who reflect UK rap in a way that can be seen as an enslavement, they reflect rap culture through many aspects such as clothing, dialect and general activity, they are the young people who dominate the streets, the clubs and they influence what is or is not ‘trendy’. The target audience just about have the freedom to do as they please, they are usually lower class who have struggled a lot through experiences whilst growing into the adults they are and can always relate to the artists they listen to. The target audience are people who enjoy acting as teenagers even though they are much older, they live and breathe UK rap to give them a clear separation from others in terms of physical impression and perception of London.